Consumer Researcher (Lifestyle Electronics)
26 05 2008Our client is a leading global manufacturer of consumer lifestyle electronics and domestic appliances, and are currently on the lookout for dynamic and talented individuals to join their team as
CONSUMER RESEARCHER, APPLICATION RESEARCH
You will be responsible for building consumer knowledge on our products, gathering consumer needs and expectation for translation into product specification to create maximum consumer satisfaction. You will be part of a team that is actively involved in user research activities, concept testing and performance measurement on consumer products. You are to study how consumers perceive and use products and act as the voice of the ‘global consumer’ in the organization to influence product design and development. You are constantly required to generate improvement and innovation ideas keeping the end-users in mind. You will need to liaise with external research suppliers, and be engaged in developing new test methodologies, building up knowledge for the future.
Requirements:
- Degree in a discipline/study with a good understanding in methods of social scientific research methodologies (e.g. Business Administration / Psychology / Sociology etc) and in applied statistics (preferably SPSS).
- Several years of experience in an area related to consumer behavior, ideally market research.
- At least 3 years of experience in setting up both quantitative and qualitative consumer research and conducting in-depth interviews is a prerequisite. Knowledge of ergonomics, specifically related to product functionality and perception is an asset.
- Able to support in the entire research process: from writing research briefs, sampling criteria establishment, test respondent recruitment, questionnaire design and construction, test execution, data compilation and analysis, and writing and reporting of results.
- Strong command in both spoken and written English is a must.
- Strong organizational and communication skills are essential.
- Some interest in technology is an advantage
***Forward latest CV to the kepalahunter to apply. For more details, please call (+65) 65152707.
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